This is going to blow your Insta mind! Buckle up because this tip is so damn easy and will get you even MORE out of your Instagram™ Highlights and Instagram™ Stories.
Last week we focused on tips to drive more traffic to your Instagram™ Highlights. This week I’m kicking it up a notch. In this blog post, I’ll explain how easy it is to repurpose your Highlights in all of your digital content.
In this blog post:
How to Repurpose Your Instagram™ Highlights
You spend hours creating engaging Highlights, so why limit your content to Instagram™? That’s right. There’s an easy way to share it far and wide.
To share your Highlights, open the Highlight you want to share, then tap on the three dots in the bottom right corner.
Then, tap on copy Highlight link.
Mind blowing, right? Now you can share that link to your email subscribers, Facebook group, wherever!
Why You Should Repurpose Your Instagram™ Highlights
Since it’s so easy to share your Highlights, the obvious question is why you should take the time to share your Highlights outside of Instagram™.
Ultimately, your Instagram™ business account is an extension of your brand. And as Instagram™ becomes more shoppable, you can drive more sales directly from your Instagram™ profile. For example, if Mark Patterson Jewelry was sharing an email blast about rings it would make sense to amplify their rings Highlight.
The more platforms you use to reach your customers, the more opportunities to share your Highlights.
Instagram™ Tip: Drive more traffic to your Highlights by refreshing and taking your content out of the archive.
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