Ever wondered how people incorporate interesting layouts into their Instagram descriptions? The more you can give yourself a signature style on Instagram, the more your brand will stand out from the competition. Here are three fun ways that you can stylize your text.
Bold Lines
Having a lot to say in your Instagram description is great, but how you can make the text readable for your audience? I love using bold lines as a way to break up my text and stand out in my descriptions. For full directions on how you can incorporate bold lines in your description, head over to my account, @theinstagramexpert.
Spacing
When using longer Instagram descriptions, be careful that your text doesn’t look jammed. Instead, trying using spacing like @policefitnessnutrition to create a microblog-style post. Not only does this give your description a clean look, but it also makes it more readable for your followers.
A photo posted by Police Fitness & Nutrition (@policefitnessnutrition) on
Emojis
Emojis are the universal language of Instagram. There are several accounts that have mastered the use of emojis in descriptions. Here are a few different techniques, and how you can apply it to your account.
A photo posted by Lucy Halcomb (@lucy_mail) on
Sometimes less is more, especially when your image matches perfectly with an emoji. As seen in @lucy_mail’s use of the daffodils, emojis can add a sweet, simple touch to your text.
New guest room ✔️?? for when our friends come to visit and I feed you too many cocktails ???
A photo posted by HAILEY O'NEILL ❉ (@hail.o) on
Not only does @hail.o have an amazing photo grid, they also use checkmark emojis as a way to make their descriptions more interesting. By using the checkmark emoji regularly, this account has adopted a signature style which is easily recognized by their followers. Try using brand-relevant emojis as a fun way to break up your blocks of text.
#CampOften ??? photo @mike_fromcanmore
A photo posted by The?Camping?Page (@thecampingpage) on
Emojis aren’t just for descriptions, they can also help to tie in your brand messaging. @thecampingpage uses three simple tree emojis at the beginning of each of their posts. Not only does this remind followers about the account’s love for the outdoors, but it also helps to further demonstrate the account’s primary purpose, to share a love of camping.
A photo posted by The Pink Diary (@thepinkdiary) on
Even short, simple text can be improved by emojis. As @thepinkdiary does beautifully, try using emojis to contain your text. As seen in their use of little arrows, this technique can be a fun way to add more style to text.
A photo posted by @doodlesbylilly on
If you have an account that shares a lot of user-generated content, you should definitely check out @doddlesbylilly. Since she uses other peoples’ images as inspiration for her doodles, @doodlesbylilly always sets off the photo credit with a flashing camera emoji. It’s a great way of playing up the content while also giving proper credit to the creator of the original creator.
A photo posted by Sailing Fashion Accessories ⛵️ (@sailswag) on
It’s no secret that I draw a lot of inspiration from my love of all things nautical, but that’s not the only reason why I love @sailswag. This account does an amazing job of promoting their website by “anchoring” it with anchor emojis. Not only does it draw your eye to the website, but it does so in a way that doesn’t feel like a typical sales pitch. They even use a plane emoji to symbolize that they offer international shipping on product shots.
A photo posted by OPI (@opi_products) on
If you find that you are still struggling to speak the language of emoji, consider using simpler tactic, like @opi_products does with their use of vertical lines. By offsetting their hashtags with vertical lines, your eye is more quickly drawn to their hashtag strategy. Consider using this technique if you are trying to promote your own unique brand hashtag.
A photo posted by CLEAN Perfume (@cleanperfume) on
Instagram is a great place to get creative with capitalization like @CLEANperfume does with their creative hashtags. By capitalizing the word “clean” in each of their hashtags, users can see the hashtags’ connection to the account brand.
Remember, Instagram strategies are not a one-size-fits-all approach. Take the time to strategize your account and decide which techniques will work best within your specific marketing goals. By being authentic and using your unique voice in each of your posts, you’ll find that you too will develop your own signature Instagram style.
Still not sure how the universal language of emojis can work for you? Download my free Instagram strategy guide. It’s full of tips and techniques to not only help you break the code of emojis, but all the strategies you need to find #InstaSuccess.
