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Get Instagram™ Followers to Buy from You

Do you find yourself struggling to turn Instagram™ followers into buyers? You’re not alone. That’s why in this week’s blog post I’m digging into how you can get Instagram™ followers to buy from you. 

In this blog post: 

Move Good Conversations to the Instagram™ Direct Messenger

First off, let’s talk about why the Instagram™ Direct Messagener (DM) is a critical part of getting your Instagram™ followers to buy from you. Oftentimes, I hear business owners tell me that they’re too busy to focus on the DM. But if you’re not actively engaging with the followers in the DM you’re missing out on a golden opportunity.

Your Instagram™ DM is more than a one-way conversation. If people are sending you messages or leaving comments on your content, they’re excited to strike up a conversation with you. For example, if you’re launching a new product or running a special sale, then think of your Instagram™ DM as a chance to strike up individual conversations.

I know it can feel awkward or overwhelming at first to strike up a conversation in the Instagram™ DM. But think of it this way: If someone has reached out to you in the Instagram™ DM, they’re excited to have a rapport with you. 

But before you start sending out a bunch of messages, remember this is not a sales pitch. However, it is a good way to foster a stronger relationship for the future. Don’t be scared of your Instagram™ DM inbox. With a lot of patience and practice, I promise that this investment in one-on-one relationships will help your business grow.

Send a Personalized Voice Message

Now that you understand the importance of the Instagram™ DM to get followers to buy from you, let’s talk about how you can make the most of these conversations. One of the best ways to add a personal touch to your messages is by sending a video or voice memo. 

People know how busy business owners can be, and they’ll feel extra special that you took the time to reach out. Here’s how to send a personalized voice message:

First, swipe over to the follower’s account and tap on message. If you’re sending a DM from a comment, tap on a message on the thread. 

The Instagram™ options at the top of a follower's profile with an arrow pointing to the message tab.Then, once you’ve opened the message, hold down the microphone to record your voice memo. 

A teal arrow points to the microphone icon in an Instagram™ DM.Here are a few tips to send a personalized voice message:

  1. Be clear and concise in what you say. 
  2. Start out the message by saying the person’s name. 
  3. Voice memos can be up to a minute long. But you can send as many messages as you want to finish your thought. 

Instagram™ DM Pro Tip: If you don’t want to hold the microphone down while you’re speaking, swipe up to lock the mic. 

Also, if you accidentally send a message or your dog starts barking in the background, you can un-send your DM. Just hold down the message to un-send. 

Start a Call in the Instagram™ Direct Messenger

But what about when a static message or a voice memo just won’t do? You can also start a call in the Instagram™ DM. 

Depending on what you sell, sometimes a quick DM call is the easiest way to provide much-needed clarity that a follower needs before they buy from you. Plus, you might not have their contact information. 

First, head over to your DM. Then, tap the video camera in the top right corner next to the info button. 

A teal arrow points to the video icon in an Instagram™ Direct Message.Next, tap on the video if you don’t feel like you’re camera-ready. There are a few additional features that making calls in the DM easy: mute, flipping the camera, and adding a person. 

I have used the DM video feature in Instagram™ more times than I can count. Instead of asking for someone’s phone number or Zoom info, you can reach out to them in just a few seconds. 

Discover 4 More Ways to Turn Followers into Buyers on Instagram™

Free Instagram Strategy Guide

The Instagram™ DM is a great way to connect with potential customers, but it’s not the only way. Download a copy of my FREE Instagram™ Strategy Guide to discover 4 more ways to turn Instagram™ followers into buyers.

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