My CEO, Morgan, and I used Instagram™ to build our online brand. Now, we have a profitable seven-figure business. But here’s the thing, we don’t want to keep our steps to success a secret. We know you can do it too!
That’s why in this blog post we’re sharing five action steps you can take right now. Plus, discover one of the best ways to connect with your local customers on Instagram™.
In this blog post:
#1 Establish Yourself as an AuthorityFirst, let’s talk about establishing yourself as an authority on Instagram™. We see it all the time. A newish business or brand starts posting beautiful photos on Instagram™, but they don’t take the extra step to establish themselves as an authority in their niche. But before someone is willing to buy products from you, they need to know why you’re the go-to authority in your business niche. For smaller Instagram™ accounts, especially when you’re trying to build your Instagram™ followers, you have to think about the value in someone following you. Remember: If you’re talking to everyone on Instagram™, you’re talking to no one. Think about the specific customer you’re trying to reach. Once you have that Instagram™ follower in mind, you’ll be able to create Instagram™ content that will attract that specific customer.
#2 Build a BridgeNext, let’s talk about building a bridge. Once you’ve established yourself as an authority on Instagram™, it’s time to take the next step in building a relationship with your niche followers. Focus on how you can create content that builds a bridge between what you are showing in a post and what’s in it for your customer. Especially as you’re building your account, you want to ensure all of your Instagram™ content communicates the value you bring to your customers. For example, let’s take a look at @TheHouseOfHandbury. As a small business specializing in vintage goods, Laura was struggling to sell her vintage pieces on Instagram™. After assessing her account, the SBZ Team realized two things:
- First, Laura wasn’t providing any context about the vintage products she was selling. She also wasn’t being clear about how people could purchase her vintage finds.
- Second, Laura wasn’t comfortable showing herself in photos or on video.