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Selling Fitness and Wellness Services on Instagram by Attracting Your Ideal Customer on IG

Selling fitness and wellness services is an enormously successful industry on Instagram™. But how do you stand out and attract your ideal customer to make real sales?


Keep reading this blog post to learn how you can attract your ideal customers when you’re selling fitness and wellness services on Instagram™. 


In this blog post:

What to Keep in Mind When Selling on Instagram™

When it comes to attracting your ideal customer for selling fitness and wellness services on Instagram™, it’s really important to lean into who you are. There are many brands and businesses who waste a lot of time, especially when they’re new to Instagram™, trying to replicate the look and feel of other accounts. 

You’re not trying to capture the attention of the one billion active monthly users on Instagram™. Instead, focus on demonstrating the credibility that you have in your niche. When you share content that feels authentic to your unique point of view, then you’ll find the followers who will want to support your brand. 

Ready Set Gram Community Members Selling Well on Instagram™

More than ever before, it feels like Instagram is brimming with eye-catching wellness and fitness accounts. Here are a few examples from members of my Ready Set Gram community, and how they use their accounts to attract new clients. 

Two Toned Training

Shai and Leah show up every day excited to train alongside their Instagram™ followers. From their travels, to favorite healthy recipes, and daily workouts, these powerhouse sisters are always providing value in their Instagram™ posts and Stories. 

Shai and Leah of Two Toned Fitness squat on steps as they lift hand weights.

Even during COVID, Shai and Leah’s no-excuses approach grabs their followers’ attention and inspires them to move their bodies. 

Work Week Lunch

Another Instagram account that I love to see in my feed is Work Week Lunch. Talia ensures you have all the information you need to successfully meal prep. If you’ve ever wondered which containers you need or the most versatile meals, she’s got the information you need. 

Work Week Lunch shares an Instagram Story featuring a carrot and potato breakfast fritters recipe.

Plus, in addition to sharing the resources on her Instagram™ feed, Talia always provides a more in-depth explanation with her Instagram™ Stories. 

Julie Hershk

Next up is Julie Hershk. After losing 50 pounds and finding joy in her wellness journey, she uses her expertise as a health coach to inspire others. Julie highlights her go-to fitness routine and the inspiration that’s kept her focused and motivated.  

Julie Hershk shares an Instagram Story question sticker asking people to reach out if they have questions about her reset.

For clients who are looking for guidance with eating healthy, Julie consistently uses her Instagram™ Stories to share her step-by-step recipe instructions. 

Avanti Kumarsingh

Finally, if you’ve ever thought your business was too niche for Instagram™, you have to check out Avanti Kumarsingh. In addition to being a doctor, Avanti is an Ayurveda wellness expert. 

Avanti Kumarsingh shares an Instagram Story highlighting her new self improvement course.

Rather than trying to reach people already familiar with Ayurveda, Avanti uses her Instagram™ Stories and Highlights to ensure everyone understands the principles of her practice and how they can join. 

While all of these Ready Set Gram community members are in the same fitness and wellness industry, they’ve each found their own niche. Ultimately, they all make people feel like they’re part of a supportive community.

How to Use Strong Calls-to-Action to Spark Conversations

If you want to build meaningful relationships with your followers, it’s time to take a deep dive into your post comments and Instagram™ Direct Messages. This is where you can organically strike up a conversation and remind people that there’s a real person behind your avatar. 

But if you’re struggling to spark conversations, you might need to use stronger calls-to-action. Also known as CTAs, a call-to-action tells people exactly what you want them to do. 

Whether it’s responding to the question on your Instagram™ post or clicking the link in your bio, people should never have to second guess what you’re asking them to do. 

A few examples of strong, conversational calls-to-action include: 

  • Send me a DM if you want me to send this recipe to you 
  • What is your favorite ingredient in a smoothie right now? 
  • Are you working out today thumbs up or thumbs down?
  • Do you try to hit a certain amount of steps each day?

Notice anything about these calls-to-action? None of these examples have a sales pitch attached to them. The whole “buy my stuff because it’s great” doesn’t work. Instead, focus on connections. In the fitness and wellness industry, people aren’t going to sign up for your program or offer unless they’re comfortable with you. 

Why to Use the Instagram™ Direct Message Sticker

But what about when you have a harder sell and a call-to-action alone won’t cut it? Those are the times when it’s more effective to express a sense of urgency. No one wants FOMO

Take a look at how Julie does it with her Instagram™ Stories. Rather than simply asking people to click a link, she uses the DM Stories sticker to ask people to reach out to her directly. This is her personal invite to talk one-on-one and answer any questions that might make them hesitant to sign up. 

Julie Hershk shares an Instagram Story DM sticker encouraging people to reach out for a one-on-one conversation.

In fact, the very first time that Julie used the DM sticker she got a coaching client within the first 30 minutes. Just make sure the DM sticker is large enough for people to read, and add context with the text tool. 

Looking to Elevate Your Instagram™ Strategy in 2021 … and beyond?


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