Are you ready to optimize your Instagram profile and make it more user-friendly for your visitors?
Or maybe you want to highlight some pertinent info that doesn’t fit in the Bio section. If so, you're in the right place! Today, we're diving into the feature of pinning posts to the top of your Instagram grid.
What's this all about?
Instagram allows users to pin three posts at the top of their feed, making it easier for visitors to access key information. It's a feature that can benefit businesses and creators alike.
Strategically, this is a great place to feature an About Me post, highlight your main offerings, or showcase your highest-liked posts. For creators like artists or photographers, it's an opportunity to display some of your favorite work.
How to Pin Posts on Instagram
Let’s show you how to pin a post. Head over to your profile and select the photo or reel that you want to keep at the top of your feed. Click the 3 dots at the top right corner. And select “Pin to profile”.
You can always unpin something and change it out. To unpin them you just need to tap the 3 dots on the top right hand side of the pinned post, and scroll down until you see “Unpin from profile”. That’s it!
You can select up to 3 posts to pin and they will stay at the top of your profile for however long you want them pinned.
Misconceptions of a Pinned Post
However, there's a flip side to this feature that we need to consider. Some argue that pinning older posts to the top of your feed could potentially confuse visitors. The date the post was originally published will still appear underneath, so if you have a pinned post from two years ago, visitors might assume you don't post regularly.
While that's a valid concern, I have a different perspective. Most visitors to your profile likely come from a current or newly made piece of content that brought them there. Whether it's a Reel they discovered on the Explore page or a post shared by someone they follow, it's unlikely they'll be deterred by the date of a pinned post.
It's all about considering the context and understanding your audience's behavior when navigating your profile.
Conclusion and Next Steps
Before we continue, we want to offer you a FREE strategy guide to help you drive traffic to your website, blog, or sales page and grow your online community.
Our strategy guide includes super easy-to-follow steps that you can start using right away! Click here to easily download. If you're ready to sell more with Instagram in 2024, this guide is for you!
In conclusion, pinning posts to the top of your Instagram grid can be a powerful tool for showcasing important content and making it more accessible to your visitors.
While there may be differing opinions on the potential confusion it could cause, ultimately, it's about understanding your audience and using this feature strategically to enhance your profile.
We hope you found this discussion helpful in navigating the world of Instagram.
